Race and gender intertwined: why intersecting identities matter for perceptions of incivility and content moderation on social media

Abstract

Social media users often push back against harmful rhetoric with satirical and aggressive counterspeech. How do the interconnected race and gender identities of the person posting counterspeech and the person viewing it impact evaluations of the comment? Across two online experiments, we manipulate the race (Black or White) and gender (man or woman) of an individual whose tweet opposes ignorance about White privilege to examine if identity influences perceptions of incivility and intentions to flag the tweet for removal among Black and White men and women participants. Results demonstrate White men were most likely to find the tweet uncivil and report it, and this was especially the case when the tweet came from a Black woman, regardless of the tone. These studies highlight the importance of recognizing power and intersectionality in social media content moderation and creating policies that counteract the uniquely severe treatment of Black women by White men.