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The persistence of toxic online messages influences perceptions of harm and attributions of blame 有毒网络信息的持续存在会影响对伤害的认知和责任归属
IF 7.9 1区 文学 Q1 COMMUNICATION Pub Date : 2024-08-01 DOI: 10.1093/joc/jqae024
Charles K Monge, Nicholas L Matthews, David C DeAndrea
Researchers often use attribution theory to understand how people make sense of messages. Unlike the ephemeral actions typically investigated using attribution frameworks, messages can persist. Our study observed how persistence influences the harmfulness of messages and how people levy blame upon harmful posters and those ostensibly obligated and capable of intervening. Grounded in the path model of blame, a randomized experiment (N = 520) tested whether persistence cues in an online environment (low vs high message persistence) influenced appraisals of the harmfulness of online toxicity (i.e., sexism on Reddit), inferences of mental states for relevant agents (e.g., awareness, capacity), attributions of blame, and motives to respond. Results indicated that greater persistence increased perceived harmfulness and motivated individuals to place greater blame upon inactive/ineffective moderators who were capable of intervening.
研究人员经常使用归因理论来了解人们如何理解信息。与通常使用归因框架研究的短暂行为不同,信息可以持续存在。我们的研究观察了持续性如何影响信息的危害性,以及人们如何对有害的海报和那些表面上有义务、有能力进行干预的人进行指责。以指责的路径模型为基础,随机实验(N = 520)测试了在线环境中的持续性线索(低信息持续性与高信息持续性)是否会影响对在线毒性(即 Reddit 上的性别歧视)危害性的评价、对相关行为主体心理状态的推断(如意识、能力)、指责的归因以及回应的动机。结果表明,持续性越强,感知到的危害性就越大,并促使个体将更大的责任归咎于不活跃/无效的、有能力干预的调节者。
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引用次数: 0
Impact of Employee Grievance Management on Organizational Performance 员工申诉管理对组织绩效的影响
IF 6.1 1区 文学 Q1 COMMUNICATION Pub Date : 2024-07-23 DOI: 10.47941/jcomm.2121
Gabriel Tivlumun Nyitse, Yakachat Zamani
Purpose: This paper examined the impact of employees' grievance management on organizational performance. The paper derives from conceptual points of view in available literatures that there is a coefficient relationship between the variables: employees' grievances, and organizational performance; hence, effective management of employee grievance is essential for harmonious workplace relationship, team spirit, employees' loyalty and commitment, as well as improved organizational productivity and performance. In the face of this necessity, there is still a relative lack of, or poor employee grievance management in organizations thereby giving rise to negative organizational outcomes such as reduced productivity, absenteeism, violation of orders, indiscipline and reduced quality of work. The study thus aims to show how employees' grievances directly impact on performance. Methodology: In doing this, the study is designed using secondary data, analyzed in line with content analysis model and developed on the theoretical foundation of Rahim and Bonoma’s grievance management model. The analysis is anchored on two research objectives and research questions, developed to test recurrent hypotheses. Findings: From the findings, the study concludes that effective employee grievance management is vital for effective harmonious management-labour relationship which helps to enhance organizational performance. Recommendations: It is recommended among others that grievances should be handled routinely through set-up structures designed exclusively for that purpose in order to drastically reduce employees' grievances in the workplace.
目的:本文研究了员工申诉管理对组织绩效的影响。本文从现有文献的概念观点出发,认为员工申诉与组织绩效这两个变量之间存在系数关系;因此,有效的员工申诉管理对于和谐的工作场所关系、团队精神、员工忠诚度和承诺以及提高组织生产力和绩效至关重要。面对这种必要性,组织中仍然存在相对缺乏员工申诉管理或员工申诉管理不善的情况,从而导致组织的负面结果,如生产率降低、旷工、违反命令、纪律涣散和工作质量下降。因此,本研究旨在说明员工申诉如何直接影响绩效。研究方法:为此,本研究使用二手数据进行设计,按照内容分析模型进行分析,并以拉希姆和博诺玛的申诉管理模型为理论基础。分析以两个研究目标和研究问题为基础,旨在检验重复出现的假设。研究结果:根据研究结果,本研究得出结论,有效的员工申诉管理对于有效和谐的管理-劳动关系至关重要,有助于提高组织绩效。建议:除其他外,建议应通过专门为此目的设计的机构来例行处理申诉,以大幅减少员工在工作场所的申诉。
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引用次数: 0
Too amused to stop? Self-control and the disengagement process on Netflix 太有趣而停不下来?Netflix 上的自我控制和脱离过程
IF 7.9 1区 文学 Q1 COMMUNICATION Pub Date : 2024-06-28 DOI: 10.1093/joc/jqae023
Alicia Gilbert, Leonard Reinecke, Adrian Meier, Susanne E Baumgartner, Felix Dietrich
Consuming media entertainment often challenges recipients’ self-control. While past research related self-control almost exclusively to whether individuals engage in media use, it might be equally relevant for the disengagement from media use. Testing core assumptions of the Appraisal of Media Use, Self-Control, and Entertainment (AMUSE) model, the present study investigates the situational interplay of self-control and affective appraisals in predicting disengagement from Netflix use. Preregistered hypotheses were tested based on an event-contingent experience sampling design, in which 205 adult Netflix users in the Netherlands and Germany were tracked and surveyed for two weeks. Results demonstrate that disengagement is contingent upon enjoyment and appreciation and that enjoyment, in turn, can be “spoiled” by feeling guilty. Self-control influenced goal conflict and enjoyment throughout the reception process. We discuss opportunities for modeling disengagement from media use with situational research approaches.
媒体娱乐消费往往会挑战接受者的自我控制能力。过去的研究几乎只将自我控制与个人是否参与媒体使用联系在一起,但它可能与脱离媒体使用同样相关。本研究检验了 "媒体使用、自控力和娱乐评价(AMUSE)"模型的核心假设,调查了自控力和情感评价在预测脱离 Netflix 使用方面的情景相互作用。本研究基于事件-权变经验抽样设计,对荷兰和德国的 205 名 Netflix 成年用户进行了为期两周的跟踪和调查,对预先注册的假设进行了检验。结果表明,脱离是以享受和欣赏为条件的,而享受反过来又会被内疚感所 "破坏"。在整个接受过程中,自我控制影响着目标冲突和享受。我们讨论了利用情景研究方法模拟脱离媒体使用的机会。
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引用次数: 0
The Impact of Fake News on Public Trust in Traditional Media Outlets 假新闻对公众对传统媒体信任度的影响
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1984
Peter Idiongo
Purpose: The study sought to investigate the impact of fake news on public trust in traditional media outlets. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to fake news on public trust in traditional media outlets. Preliminary empirical review revealed that the widespread dissemination of fake news through social media significantly eroded public trust in traditional media outlets. It found that demographic factors such as age, education, and political affiliation influenced susceptibility to fake news, with younger and less media-literate individuals being more affected. The impact varied geographically, with higher trust erosion in politically polarized and less regulated regions. The study highlighted the need for enhanced media literacy, stricter content moderation, and greater transparency in traditional media to restore public trust. It emphasized a multifaceted approach to mitigate the negative effects of fake news globally. Unique Contribution to Theory, Practice and Policy: The Agenda-Setting Theory, Uses and Gratification Theory and Cultivation Theory may be used to anchor future studies on the impact of fake news on public trust in traditional media outlets. The study recommended comprehensive strategies to address the impact of fake news on public trust in traditional media. Theoretically, it called for further research into the psychological and sociological mechanisms behind susceptibility to fake news. Practically, it emphasized the importance of media literacy programs and transparent reporting practices. For policymakers, it advocated for robust regulatory frameworks and international cooperation to combat misinformation. The study also suggested that traditional media invest in technological solutions like AI for detecting fake news and engage the public more proactively to rebuild trust.
目的:本研究旨在调查假新闻对公众对传统媒体信任度的影响。研究方法:本研究采用案头研究方法。案头研究指的是二手数据或无需实地调查即可收集到的数据。案头研究基本上是从现有资源中收集数据,因此与实地研究相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,假新闻在公众对传统媒体的信任度方面存在背景和方法上的差距。初步实证审查显示,通过社交媒体广泛传播的假新闻极大地削弱了公众对传统媒体的信任。研究发现,年龄、教育程度和政治派别等人口统计因素影响了对假新闻的易感性,年轻和媒体知识较少的人受到的影响更大。这种影响因地域而异,在政治两极分化和监管较少的地区,信任度受到的侵蚀更大。研究强调,传统媒体需要加强媒体素养、更严格的内容节制和更大的透明度,以恢复公众信任。研究强调应采取多方面的方法来减轻假新闻在全球范围内的负面影响。对理论、实践和政策的独特贡献:议程设置理论、使用和满足理论以及培养理论可用于今后关于假新闻对公众对传统媒体信任的影响的研究。研究建议采取综合策略来应对假新闻对公众对传统媒体信任的影响。从理论上讲,它呼吁进一步研究假新闻易感性背后的心理和社会学机制。在实践中,它强调了媒体扫盲计划和透明报道做法的重要性。对于政策制定者来说,它主张建立健全的监管框架并开展国际合作,以打击虚假信息。研究还建议传统媒体投资人工智能等技术解决方案来检测假新闻,并更积极主动地与公众互动,以重建信任。
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引用次数: 0
Digital Communication and the Rise of Online Activism 数字通信与网络激进主义的兴起
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1983
Cory Phillips
Purpose: The general objective of the study was to explore digital communication and the rise of online activism. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to digital communication and the rise of online activism. Preliminary empirical review revealed that digital communication had fundamentally transformed social and political activism, enabling rapid mobilization and broad dissemination of information. This shift democratized participation, allowing diverse voices to contribute to movements. However, the study also highlighted challenges such as the ephemeral nature of online engagement and the risks of reliance on centralized platforms. Despite these challenges, the potential for digital activism to drive meaningful change was evident, provided that movements could sustain real-world action and build resilient networks. Unique Contribution to Theory, Practice and Policy: The Network Society Theory, Collective Action Theory and Framing Theory may be used to anchor future studies on digital communication and the rise of online activism. The study concluded that the integration of digital communication in activism required updates to theoretical frameworks to reflect the dynamic nature of online platforms. Practically, it recommended that activists enhance their digital strategies, prioritize digital literacy and security, and create engaging content to sustain participation. Policy-wise, it emphasized the need for regulations that protect online activism while preventing misinformation. Educational institutions were urged to incorporate digital activism into their curricula. Collaborative efforts among activists, tech developers, and policymakers were highlighted as essential for developing supportive technologies. Lastly, the study called for ongoing research to understand the long-term impacts and ethical implications of digital activism, noting its evolving influence on social and political landscapes.
目的:本研究的总体目标是探讨数字通信和网络激进主义的兴起。研究方法:本研究采用案头研究方法。案头研究指的是二手数据或无需实地考察即可收集到的数据。案头研究基本上是从现有资源中收集数据,因此与实地研究相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,数字通信和网络激进主义的兴起在背景和方法上存在差距。初步的实证审查显示,数字通信从根本上改变了社会和政治活动,使快速动员和广泛传播信息成为可能。这种转变实现了参与的民主化,使不同的声音都能为运动做出贡献。然而,研究也强调了一些挑战,如在线参与的短暂性和依赖集中平台的风险。尽管存在这些挑战,但数字行动主义推动有意义变革的潜力是显而易见的,前提是运动能够维持现实世界的行动并建立有弹性的网络。对理论、实践和政策的独特贡献:网络社会理论、集体行动理论和框架理论可用于今后有关数字通信和网络行动主义兴起的研究。研究认为,将数字通信融入激进主义需要更新理论框架,以反映网络平台的动态性质。在实践中,研究建议活动家加强数字战略,优先考虑数字扫盲和安全问题,并创建吸引人的内容以维持参与。在政策方面,它强调需要制定保护在线活动的法规,同时防止错误信息。会议敦促教育机构将数字活动纳入其课程。研究强调,积极分子、技术开发人员和政策制定者之间的合作对于开发支持性技术至关重要。最后,研究呼吁持续开展研究,以了解数字激进主义的长期影响和伦理意义,并注意到其对社会和政治环境不断演变的影响。
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引用次数: 0
Interpersonal Communication and Relationship Satisfaction in the Era of Instant Messaging 即时信息时代的人际沟通与人际关系满意度
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1979
Elvis Gaston
Purpose: The general objective of this study was to examine the impact of instant messaging apps on interpersonal communication and relationship dynamics. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to instant messaging apps on interpersonal communication and relationship dynamics. Preliminary empirical review revealed that while instant messaging increased connectivity and immediacy between couples, it also led to blurred boundaries and potential stress due to expectations for immediate responses. Frequent communication via IM enhanced relationship bonds but also introduced miscommunications due to the lack of non-verbal cues. The impact varied based on individual differences and relationship contexts, with younger and long-distance couples benefiting more. The study concluded that balancing IM with face-to-face communication was essential for maintaining high relationship satisfaction. Unique Contribution to Theory, Practice and Policy: The Social Presence Theory, Media Richness Theory and Uses and Gratification Theory may be used to anchor future studies on the impact of instant messaging on interpersonal communication. The study recommended expanding traditional communication theories to incorporate digital nuances, developing practical strategies for relationship counselors to navigate instant messaging challenges, and implementing policy changes to support healthy digital communication practices. It also suggested educational programs to enhance digital literacy, encouraged further research on demographic variations in IM use, and integrating findings into relationship intervention programs. These recommendations aimed to improve theoretical understanding, practical application, and policy development to foster healthier and more satisfying relationships in the digital era.
目的:本研究的总体目标是探讨即时通讯应用程序对人际沟通和关系动态的影响。研究方法:本研究采用桌面研究方法。案头研究指的是二手数据或无需实地考察即可收集到的数据。案头研究基本上是从现有资源中收集数据,因此与实地研究相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,在即时通讯应用程序对人际沟通和关系动态的影响方面,存在着背景和方法上的差距。初步的实证审查显示,虽然即时通讯增加了夫妻间的联系和即时性,但也导致了界限模糊,以及由于期望即时回应而产生的潜在压力。通过即时通讯进行的频繁交流增强了关系纽带,但由于缺乏非语言线索,也会造成沟通不畅。这种影响因个体差异和关系背景而异,年轻夫妇和异地夫妻受益更多。研究得出结论,要保持较高的关系满意度,就必须在即时通讯与面对面交流之间取得平衡。对理论、实践和政策的独特贡献:社会存在理论、媒体丰富性理论和使用与满足理论可用于今后有关即时信息对人际沟通影响的研究。该研究建议扩展传统的沟通理论,将数字的细微差别纳入其中,为人际关系咨询师制定应对即时信息挑战的实用策略,并实施政策变革以支持健康的数字沟通实践。研究还建议开展提高数字素养的教育计划,鼓励进一步研究即时通讯使用中的人口统计学差异,并将研究结果纳入人际关系干预计划。这些建议旨在加强理论理解、实际应用和政策制定,以促进数字时代更健康、更令人满意的人际关系。
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引用次数: 0
The Impact of Communication Technology on Family Dynamics 通信技术对家庭关系的影响
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1981
Janet Kyalo
Purpose: This study sought to investigate the impact of communication technology on family dynamics. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to the impact of communication technology on family dynamics. Preliminary empirical review revealed that communication technology had a profound and complex impact on family dynamics, highlighting both its benefits and challenges. It found that technology often led to decreased face-to-face interactions and increased feelings of isolation, negatively affecting relationship satisfaction and increasing conflicts. Parents' technology use played a crucial role, with active mediation and co-viewing fostering a cohesive family environment, while excessive use by adolescents was linked to anxiety and depression. The study emphasized the need for balanced technology use, recommending open communication, clear guidelines, and "tech-free" zones to enhance family relationships and well-being. Unique Contribution to Theory, Practice and Policy: The Social Information Processing Theory, Family Systems Theory and Media Richness Theory may be used to anchor future studies on the impact of communication technology on family dynamics. The study contributed to theoretical knowledge by introducing concepts like "technoference" and emphasizing the socio-cultural context of technology use. It provided practical guidelines for family therapists and counselors to manage technology use within families, such as setting boundaries and promoting face-to-face interactions. The study also recommended that policymakers develop educational programs for digital literacy, encourage workplaces to respect family time, and collaborate with technology companies to create features supporting healthy technology use. Additionally, it highlighted the need for ongoing research funding to explore the impact of emerging technologies on family dynamics.
目的:本研究旨在调查通信技术对家庭动态的影响。研究方法:本研究采用案头研究方法。案头研究指的是二手数据或无需实地考察即可收集的数据。案头研究基本上是从现有资源中收集数据,因此,与实地研究相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,在通信技术对家庭动态的影响方面存在着背景和方法上的差距。初步的实证审查显示,通信技术对家庭动态产生了深远而复杂的影响,凸显了其好处和挑战。研究发现,技术往往导致面对面互动减少,孤独感增加,对关系满意度产生负面影响,并增加了冲突。父母对技术的使用起到了至关重要的作用,积极的调解和共同观看促进了家庭环境的凝聚力,而青少年过度使用技术则与焦虑和抑郁有关。该研究强调了平衡使用技术的必要性,建议进行开放式交流、制定明确的指导方针以及设立 "无技术 "区,以增进家庭关系和福祉。对理论、实践和政策的独特贡献:社会信息处理理论、家庭系统理论和媒体丰富性理论可用于今后有关通信技术对家庭动态影响的研究。这项研究引入了 "技术偏好 "等概念,并强调了技术使用的社会文化背景,从而为理论知识做出了贡献。它为家庭治疗师和咨询师提供了在家庭中管理技术使用的实用指南,如设定界限和促进面对面的互动。研究还建议政策制定者制定数字扫盲教育计划,鼓励工作场所尊重家庭时间,并与技术公司合作创建支持健康使用技术的功能。此外,研究还强调需要持续的研究资金来探索新兴技术对家庭动态的影响。
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引用次数: 0
Virtual Reality as a Tool for Immersive Journalism 虚拟现实作为沉浸式新闻报道的工具
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1982
Sally Mandela
Purpose: The general objective of this study was to explore Virtual Reality as a tool for immersive journalism. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to Virtual Reality as a tool for immersive journalism. Preliminary empirical review revealed that Virtual Reality (VR) significantly transformed journalism by enhancing audience engagement and empathy through immersive storytelling. It found that VR allowed viewers to experience news events firsthand, leading to better information retention and a deeper emotional connection. Despite its benefits, the study also highlighted challenges such as ethical concerns about emotional manipulation and high production costs. However, it anticipated that as technology advanced and became more affordable, VR would be more widely adopted in journalism, potentially redefining how news is reported and consumed. Unique Contribution to Theory, Practice and Policy: The Media Richness Theory, Presence Theory and Cognitive Load Theory may be used to anchor future studies on using VR for immersive journalism. The study recommended expanding existing media theories to incorporate VR's capabilities, emphasizing Media Richness and Presence Theories. Practically, it advised news organizations to invest in VR technology and training, promoting interdisciplinary collaboration for impactful storytelling. Policy recommendations included establishing ethical guidelines and making VR technology more accessible. The study stressed enhancing audience engagement through interactive VR experiences and addressing ethical considerations with comprehensive guidelines and transparency. Lastly, it encouraged ongoing research and innovation, proposing collaborations with academic institutions and longitudinal studies to assess VR's long-term effects on journalism.
目的:本研究的总体目标是探索将虚拟现实技术作为沉浸式新闻报道的工具。研究方法:本研究采用桌面研究方法。案头研究指的是二手数据或无需实地考察即可收集的数据。案头研究基本上是从现有资源中收集数据,因此与实地研究相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,虚拟现实技术作为沉浸式新闻报道的一种工具,在背景和方法上存在差距。初步实证审查显示,虚拟现实(VR)通过身临其境的故事讲述方式提高了受众的参与度和移情能力,从而极大地改变了新闻业。研究发现,VR 使观众能够亲身经历新闻事件,从而更好地保留信息并加深情感联系。尽管VR技术好处多多,但该研究也强调了其面临的挑战,如情感操纵的道德问题和高昂的制作成本。不过,研究预计,随着技术的进步和价格的降低,VR 将被更广泛地应用于新闻业,并有可能重新定义新闻的报道和消费方式。对理论、实践和政策的独特贡献:媒体丰富性理论、临场感理论和认知负荷理论可用于今后关于使用 VR 进行沉浸式新闻报道的研究。研究建议扩展现有的媒体理论,以纳入 VR 的功能,强调媒体丰富性理论和临场感理论。在实践中,研究建议新闻机构对 VR 技术和培训进行投资,促进跨学科合作,以编写具有影响力的故事。政策建议包括制定道德准则,使 VR 技术更容易获得。研究强调通过交互式 VR 体验提高受众的参与度,并通过全面的指导原则和透明度来解决伦理问题。最后,研究鼓励持续研究和创新,建议与学术机构合作并开展纵向研究,以评估 VR 对新闻业的长期影响。
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引用次数: 0
Health Communication Campaigns and Their Impact on Public Health Behaviors 健康传播活动及其对公众健康行为的影响
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1980
Michael Odongo
Purpose: The general objective of this study was to explore health communication campaigns and their impact on public health behaviours. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to health communication campaigns and their impact on public health behaviours. Health communication campaigns played a crucial role in shaping public health behaviors and improving health outcomes by strategically disseminating information to educate and influence individuals towards healthier lifestyles. The effectiveness of these campaigns depended on message design, delivery channels, and the targeted health behaviors. Successful campaigns used a multi-channel approach, combining mass media, digital platforms, and community-based initiatives to reach diverse audiences. Despite challenges like socioeconomic barriers and misinformation, adaptive strategies and continuous evaluation helped overcome these obstacles. These findings highlighted the significance of health communication campaigns in improving public health and guiding policymakers in designing effective interventions. Unique Contribution to Theory, Practice and Policy: The Health Benefit Model (HBM), Social Cognitive Theory (SCT) and the Theory of Planned Behaviour may be used to anchor future studies on health communication campaigns and their impact on public health behaviours. Health communication campaigns were found to be more effective when grounded in behavioral science theories like the Health Belief Model, Social Cognitive Theory, and the Theory of Planned Behavior. Targeted messaging tailored to specific demographic groups and strategic use of multiple communication channels, such as mass media, digital media, and community outreach, significantly enhanced campaign impact. Sustained funding and policy support, integration with broader public health initiatives, robust evaluation mechanisms, and the development of culturally sensitive campaigns were recommended to maximize reach and effectiveness. These approaches ensured that health messages resonated with diverse populations and fostered sustained behavior change.
目的:本研究的总体目标是探讨健康传播活动及其对公众健康行为的影响。研究方法:本研究采用案头研究方法。案头研究指的是二手数据或无需实地考察即可收集到的数据。案头研究基本上是从现有资源中收集数据,因此与实地研究相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,在健康传播活动及其对公众健康行为的影响方面存在着背景和方法上的差距。健康传播运动在塑造公众健康行为和改善健康结果方面发挥着至关重要的作用,它通过有策略地传播信息来教育和影响个人养成更健康的生活方式。这些活动的效果取决于信息设计、传播渠道和目标健康行为。成功的宣传活动采用多渠道方法,将大众媒体、数字平台和社区活动相结合,以覆盖不同的受众。尽管存在社会经济障碍和错误信息等挑战,但适应性策略和持续评估有助于克服这些障碍。这些研究结果凸显了健康传播活动在改善公众健康和指导政策制定者设计有效干预措施方面的重要意义。对理论、实践和政策的独特贡献:健康效益模型(HBM)、社会认知理论(SCT)和计划行为理论可用于今后有关健康传播活动及其对公众健康行为影响的研究。研究发现,以健康信念模型、社会认知理论和计划行为理论等行为科学理论为基础的健康传播活动更为有效。为特定人口群体量身定制的针对性信息,以及对大众媒体、数字媒体和社区外联等多种传播渠道的战略性使用,大大增强了活动的影响力。建议持续提供资金和政策支持,与更广泛的公共卫生倡议相结合,建立健全的评估机制,并开展文化敏感性运动,以最大限度地扩大覆盖面和提高有效性。这些方法确保了健康信息能够引起不同人群的共鸣,并促进持续的行为改变。
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引用次数: 0
Digital Literacy and Media Consumption among Different Age Groups 不同年龄组的数字素养和媒体消费情况
IF 7.9 1区 文学 Q1 Arts and Humanities Pub Date : 2024-06-06 DOI: 10.47941/jcomm.1973
Travis Akello
Purpose: The general objective of the study was to investigate digital literacy and media consumption among different age groups. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to digital literacy and media consumption among different age groups. The study found significant disparities in digital literacy levels that affected media consumption behaviors. Younger generations, with higher digital literacy, preferred dynamic, interactive digital media, while older adults relied more on traditional media due to lower digital literacy and difficulties navigating digital platforms. Socio-economic status, educational background, and access to technology influenced these disparities. The study emphasized the need for targeted digital literacy initiatives to bridge this divide and promote inclusive media consumption, ensuring all age groups could benefit from digital resources. Unique Contribution to Theory, Practice and Policy: Theory of Diffusion of Innovations, Uses and Gratification Theory and Media Richness Theory may be used to anchor future studies on digital literacy and media consumption among different age groups. The study recommended targeted educational programs to address varying digital literacy levels, suggesting advanced digital skills training for younger generations and user-friendly basic skills training for older adults. It contributed to theory by emphasizing the role of age in digital literacy research and urged the expansion of theoretical frameworks to include socio-economic and educational influences. Practically, it called for age-appropriate digital content and school curricula integration, while policy recommendations included investing in digital infrastructure, supporting public digital literacy programs, and addressing digital privacy and cybersecurity issues to foster an inclusive digital environment.
目的:本研究的总体目标是调查不同年龄组的数字素养和媒体消费情况。研究方法:本研究采用案头研究方法。案头研究指的是二手数据或无需实地考察即可收集的数据。案头研究基本上是从现有资源中收集数据,因此与实地调查相比,案头研究通常被认为是一种低成本技术,因为主要成本涉及执行人员的时间、电话费和目录。因此,本研究依赖于已出版的研究、报告和统计数据。这些二手数据可通过在线期刊和图书馆轻松获取。研究结果:研究结果表明,不同年龄组在数字素养和媒体消费方面存在着背景和方法上的差距。研究发现,数字素养水平的显著差异影响了媒体消费行为。数字素养较高的年轻一代更喜欢动态、互动的数字媒体,而老年人由于数字素养较低和难以驾驭数字平台,更依赖于传统媒体。社会经济地位、教育背景和获取技术的途径影响了这些差异。研究强调,有必要采取有针对性的数字扫盲措施来弥合这一鸿沟,促进包容性媒体消费,确保所有年龄组都能从数字资源中受益。对理论、实践和政策的独特贡献:创新扩散理论、使用和满足理论以及媒体丰富性理论可用于今后关于不同年龄组数字扫盲和媒体消费的研究。该研究针对不同的数字素养水平提出了有针对性的教育计划,建议为年轻一代提供高级数字技能培训,为老年人提供用户友好型基本技能培训。研究强调了年龄在数字扫盲研究中的作用,并敦促扩大理论框架,将社会经济和教育影响因素纳入其中,从而对理论做出了贡献。在实践中,它呼吁整合适合不同年龄的数字内容和学校课程,而政策建议则包括投资数字基础设施、支持公共数字扫盲计划、解决数字隐私和网络安全问题,以营造一个包容性的数字环境。
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引用次数: 0
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Journal of Communication
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