{"title":"Facing the era of smartness – delivering excellent smart hospitality experiences through cloud computing","authors":"Hsuan Hsu","doi":"10.1080/19368623.2023.2251144","DOIUrl":null,"url":null,"abstract":"<p><b>ABSTRACT</b></p><p>This study aims to explore the role of cloud computing in the creation of smart hospitality experiences and bridge the existing gap in knowledge. The research adopts a mixed research approach, combining qualitative and quantitative methods, to investigate and prioritize criteria that contribute to smart hospitality through cloud computing. Expert perspectives are utilized to develop a comprehensive two-dimensional cloud-based smart hospitality experience model with 14 sub-dimensions, highlighting the pivotal role of cloud computing in facilitating smart hospitality. The study uncovers the interrelations and relative weights among the criteria, shedding light on the fundamental significance of cloud computing in creating smart hospitality experiences. What sets this study apart is its focus on the untapped potential of cloud computing in the context of smart hospitality. It contributes to the existing body of knowledge by providing theoretical insights for interdisciplinary hospitality operations and practical guidance for hospitality practitioners to achieve sustainable outcomes.</p>","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"1 18","pages":""},"PeriodicalIF":11.9000,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/19368623.2023.2251144","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT
This study aims to explore the role of cloud computing in the creation of smart hospitality experiences and bridge the existing gap in knowledge. The research adopts a mixed research approach, combining qualitative and quantitative methods, to investigate and prioritize criteria that contribute to smart hospitality through cloud computing. Expert perspectives are utilized to develop a comprehensive two-dimensional cloud-based smart hospitality experience model with 14 sub-dimensions, highlighting the pivotal role of cloud computing in facilitating smart hospitality. The study uncovers the interrelations and relative weights among the criteria, shedding light on the fundamental significance of cloud computing in creating smart hospitality experiences. What sets this study apart is its focus on the untapped potential of cloud computing in the context of smart hospitality. It contributes to the existing body of knowledge by providing theoretical insights for interdisciplinary hospitality operations and practical guidance for hospitality practitioners to achieve sustainable outcomes.
期刊介绍:
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.