{"title":"University and industry cooperation from the perspective of hotel managers: The case of Türkiye","authors":"İsa Yayla , Ozan Çatir","doi":"10.1016/j.jhlste.2023.100423","DOIUrl":null,"url":null,"abstract":"<div><p>The aim of the study is to examine the attitudes of hotel managers towards cooperation with tourism academy and to determine the status of cooperation between hotel businesses and tourism academy. Data were obtained from the general managers of eighteen five-star hotels from seven regions of Türkiye by qualitative analysis method. The study found that R&D collaboration is insufficient. However, it was stated that universities assist with digital marketing and promotion. Furthermore, it has been determined that the majority of collaboration between the university and the industry is in the fields of internship and practical training.</p></div>","PeriodicalId":51666,"journal":{"name":"Journal of Hospitality Leisure Sport & Tourism Education","volume":null,"pages":null},"PeriodicalIF":4.8000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality Leisure Sport & Tourism Education","FirstCategoryId":"95","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1473837623000072","RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 1
Abstract
The aim of the study is to examine the attitudes of hotel managers towards cooperation with tourism academy and to determine the status of cooperation between hotel businesses and tourism academy. Data were obtained from the general managers of eighteen five-star hotels from seven regions of Türkiye by qualitative analysis method. The study found that R&D collaboration is insufficient. However, it was stated that universities assist with digital marketing and promotion. Furthermore, it has been determined that the majority of collaboration between the university and the industry is in the fields of internship and practical training.
期刊介绍:
The Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE) is the leading international, peer-reviewed educational journal for this subject grouping. Its aims are to: a) Promote, enhance and disseminate research, good practice and innovation in all aspects of higher education in Hospitality, Leisure, Sport and Tourism and Events to its prime audience including teachers, researchers, employers, and policy makers. b) Encourage greater understanding, links and collaboration across its constituent fields. JoHLSTE is designed to have maximum impact through it being available on-line, fully archived and peer-reviewed. JoHLSTE is divided into seven sections: Editorial; Academic Papers; Practice Papers, Perspectives, Comments and Rejoinders, Research Notes and Reports and Education Resource Reviews.