Risk behaviour and optimum advertising with a stochastic dynamic sales response

IF 2 4区计算机科学 Q3 AUTOMATION & CONTROL SYSTEMS Optimal Control Applications & Methods Pub Date : 2007-10-29 DOI:10.1002/OCA.4660080310

C. Tapiero, J. Eliashberg, Y. Wind

引用次数: 1

Abstract

A stochastic (diffusion) sales response model to advertising is postulated. Optimum advertising policies are then found by solving a stochastic control problem with reflecting boundaries. Analytical results are obtained and interpreted to yield insights regarding a firm's risk behaviour and its optimal advertising policy.

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随机动态销售响应下的风险行为和最佳广告

假设了一个随机(扩散)销售对广告的反应模型。然后通过求解具有反射边界的随机控制问题来找到最优广告策略。获得分析结果并对其进行解释，以产生有关公司风险行为及其最佳广告政策的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Optimal Control Applications & Methods 工程技术-应用数学

CiteScore

3.90

自引率

11.10%

发文量

108

审稿时长

3 months

期刊介绍： Optimal Control Applications & Methods provides a forum for papers on the full range of optimal and optimization based control theory and related control design methods. The aim is to encourage new developments in control theory and design methodologies that will lead to real advances in control applications. Papers are also encouraged on the development, comparison and testing of computational algorithms for solving optimal control and optimization problems. The scope also includes papers on optimal estimation and filtering methods which have control related applications. Finally, it will provide a focus for interesting optimal control design studies and report real applications experience covering problems in implementation and robustness.

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