Noelia Araújo Vila, José Antonio Fraiz Brea, Pablo de Carlos
{"title":"Film tourism in Spain: Destination awareness and visit motivation as determinants to visit places seen in TV series","authors":"Noelia Araújo Vila, José Antonio Fraiz Brea, Pablo de Carlos","doi":"10.1016/j.iedeen.2020.100135","DOIUrl":null,"url":null,"abstract":"<div><p>TV series have become one of the most successful types of audio-visual product. Their potential to cultivate massive loyal audiences makes them an excellent medium for promoting the places they depict, presenting them as attractive destinations, and inducing the phenomenon known as film tourism. The present study aims to shed light on the determinants behind viewers’ decisions to visit a destination they have seen in a TV series. More specifically, two aspects acknowledged as antecedents of travel decisions were considered: destination awareness and visit motivation. To this end, quantitative questionnaires were carried out with domestic tourists during their visits to destinations depicted in Spanish TV series. The collected data was analysed through tests of independence and a binary logistic regression, in which the respondents’ sociodemographic characteristics were used as control variables. The results corroborate that both factors significantly influence the decision to visit film destinations, whereas the effect of destination awareness is stronger.</p></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":null,"pages":null},"PeriodicalIF":7.1000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.iedeen.2020.100135","citationCount":"26","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Research on Management and Business Economics","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2444883420303168","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 26
Abstract
TV series have become one of the most successful types of audio-visual product. Their potential to cultivate massive loyal audiences makes them an excellent medium for promoting the places they depict, presenting them as attractive destinations, and inducing the phenomenon known as film tourism. The present study aims to shed light on the determinants behind viewers’ decisions to visit a destination they have seen in a TV series. More specifically, two aspects acknowledged as antecedents of travel decisions were considered: destination awareness and visit motivation. To this end, quantitative questionnaires were carried out with domestic tourists during their visits to destinations depicted in Spanish TV series. The collected data was analysed through tests of independence and a binary logistic regression, in which the respondents’ sociodemographic characteristics were used as control variables. The results corroborate that both factors significantly influence the decision to visit film destinations, whereas the effect of destination awareness is stronger.
期刊介绍：
European Research on Management and Business Economics (ERMBE) was born in 1995 as Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE). The journal is published by the European Academy of Management and Business Economics (AEDEM) under this new title since 2016, it was indexed in SCOPUS in 2012 and in Thomson Reuters Emerging Sources Citation Index in 2015. From the beginning, the aim of the Journal is to foster academic research by publishing original research articles that meet the highest analytical standards, and provide new insights that contribute and spread the business management knowledge
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