Click and mortar: Organizations on the web

IF 3.1 Q2 MANAGEMENT Research in Organizational Behavior Pub Date : 2016-01-01 DOI:10.1016/j.riob.2016.07.001
Walter W. Powell, Aaron Horvath, Christof Brandtner
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引用次数: 48

Abstract

The webpages of organizations are both a form of representation and a type of narrative. They entertain, persuade, express a point of view, and provide a means to organize collective action and economic exchange. Increasingly, webpages are the primary point of access between an organization and its environment. An organization's online presence offers a major new source of rich information about organizations. In this paper, we develop three perspectives on websites from an organizational point of view: as identity projects, tools, and relational maps. We draw on data from the online and offline presences of “brick and mortar” nonprofit organizations in the San Francisco Bay Area to both illustrate how a digital transformation shaped these organizations and identify a host of new methods that can be used to study organizations using webpages. Finally, we reflect on both the strengths of these new sources of data as well as possible limitations and conclude with theoretical implications for organizational scholars.

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点击和迫击炮:组织在网络上
组织的网页既是一种表现形式,也是一种叙事形式。他们娱乐、说服、表达观点,并提供组织集体行动和经济交流的手段。网页日益成为组织与其环境之间的主要访问点。组织的在线存在提供了有关组织的丰富信息的主要新来源。在本文中,我们从组织的角度发展了三个关于网站的观点:作为身份项目,工具和关系地图。我们从旧金山湾区的“实体”非营利组织的线上和线下数据中提取数据,既说明了数字化转型如何塑造了这些组织,又确定了一系列可用于使用网页研究组织的新方法。最后,我们反思了这些新数据来源的优势以及可能的局限性,并总结了对组织学者的理论启示。
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来源期刊
Research in Organizational Behavior
Research in Organizational Behavior Psychology-Social Psychology
CiteScore
1.60
自引率
0.00%
发文量
4
期刊介绍: Research in Organizational Behavior publishes commissioned papers only, spanning several levels of analysis, and ranging from studies of individuals to groups to organizations and their environments. The topics encompassed are likewise diverse, covering issues from individual emotion and cognition to social movements and networks. Cutting across this diversity, however, is a rather consistent quality of presentation. Being both thorough and thoughtful, Research in Organizational Behavior is commissioned pieces provide substantial contributions to research on organizations. Many have received rewards for their level of scholarship and many have become classics in the field of organizational research.
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