{"title":"Financial Services","authors":"Rick Miller","doi":"10.1017/S0007680500081952","DOIUrl":null,"url":null,"abstract":"study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries. The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen as a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.","PeriodicalId":9503,"journal":{"name":"Business History Review","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1017/S0007680500081952","citationCount":"56","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business History Review","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1017/S0007680500081952","RegionNum":2,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 56
Abstract
study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries. The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen as a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.
期刊介绍：
The Business History Review is a quarterly publication of original research by historians, economists, sociologists, and scholars of business administration. BHR"s ongoing mission, from its 1926 inception as the Bulletin of the Business Historical Society, is to encourage and aid the study of the evolution of business in all periods and all countries. The Business History Review is published in the spring, summer, autumn, and winter by Harvard Business School and is printed at The Sheridan Press in Pennsylvania.
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