The Temporal Context of UK Retailers’ Motives for International Expansion

Abstract

This article re-examines the motives for retailer internationalisation with the aid of a survey of UK retailers with international retailing operations. The survey results are grouped according to the number of years companies have been operating in international markets. This facilitates a comparison of their views on internationalisation according to the different points in time that internationalisation is initiated and within the context of contrasting economic conditions. Overall, the survey results indicated that UK retailers remained strongly influenced by growth-oriented or proactive factors in their decision to internationalise. However, those retailers moving overseas for the first time, within the context of the rather severe operating conditions of the early 1990s, were in fact more likely to cite reactive factors as important influences. The article identifies a number of key issues for further research into the motives for retailer internationalisation and outlines the methodological implications.