Television and the Internet

Abstract

The article considers the consumption of television and the Internet in Russia. The concepts of relative constancy and the theory of utility and demand of the media are the theoretical basis of the analysis. The empirical basis is drawn from the results of a study of communicative behavior of Russia's urban population. The article proposes a typology of the consumption of television and the Internet in terms of the duration of media consumption, and discusses the factors that determine the characteristics of the current state of affairs and prospects for the consumption of television and the Internet in the future.