The information characteristics of YouTube tourism content and their impacts on user satisfaction and intention to visit and share information: the moderating role of word-of-mouth information acceptance
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引用次数: 1
Abstract
ABSTRACT
This study examined the relationship between the characteristics of YouTube tourism content and user satisfaction. In addition, this study investigated the effect of user satisfaction on intention to visit and share information with the moderating role of word-of-mouth information acceptance. Data from 244 viewers of YouTube tourism content was analyzed and it was found that two dimensions of the characteristics of YouTube, such as usefulness and fun had a positive effect on user satisfaction. Furthermore, user satisfaction had a positive impact on intention to visit and share information, and intention to visit had a positive impact on intention to share information. Finally, word-of-mouth information acceptance played a moderating role in the relationship between user satisfaction and intention to share information.
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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