Private Governance in the Supply Chain

IF 0.7 Journal of Marketing Channels Pub Date : 2016-03-30 DOI:10.1080/1046669X.2016.1147340

D. Thorne, Floyd F. Quinn

引用次数: 9

Abstract

Although there has always been risk in business, information availability, globalization, outsourcing, and electronic commerce have fundamentally changed how and where business takes place. These developments have led to more formal approaches for managing the entire enterprise, including those dedicated to understanding vulnerabilities and mitigating risks in the supply chain. Today, legal compliance, contractual compliance, and associated risk management systems are required, but insufficient, for the satisfactory performance of individual suppliers and the entire supply chain. This article describes noneconomic interdependencies in the supply chain and advocates for the role of social responsibility and private governance approaches for managing reputation. Through an analysis of supplier codes of conduct we examine marketing in practice and suggest future research opportunities.

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

供应链中的私人治理

尽管商业中一直存在风险，但信息可用性、全球化、外包和电子商务已经从根本上改变了商业发生的方式和地点。这些发展导致了管理整个企业的更正式的方法，包括那些致力于理解供应链中的漏洞和降低风险的方法。今天，法律符合性、合同符合性和相关的风险管理系统是必需的，但不足以使单个供应商和整个供应链的绩效令人满意。本文描述了供应链中的非经济相互依赖关系，并倡导社会责任的作用和管理声誉的私人治理方法。通过对供应商行为准则的分析，我们审视了营销实践，并提出了未来的研究机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Journal of Marketing Channels BUSINESS-

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.