Sustainable Supply Chain Management and the End User: Understanding the Impact of Socially and Environmentally Responsible Firm Behaviors on Consumers' Brand Evaluations and Purchase Intentions

IF 0.7 Journal of Marketing Channels Pub Date : 2016-03-30 DOI:10.1080/1046669X.2016.1147885

B. Gillespie, M. Rogers

引用次数: 9

Abstract

Past research considering environmentally and socially sustainable supply chain management practices has demonstrated that focusing solely on upstream activities of the supply chain is no longer sufficient, warranting considerations of consumer perceptions of firm behaviors within the supply chain. This article addresses this directly, offering empirical evidence indicating that sustainable supply chain management practices result in more favorable consumer brand evaluations and increased purchase intentions. This effect is operationalized through consumers' self-brand connections and cognitive dissonance such that sustainable supply chain management simultaneously increases connections between individuals and the brand but decreases the psychological discomfort associated with cognitive dissonance.

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可持续供应链管理与最终用户:了解对社会和环境负责的企业行为对消费者品牌评价和购买意愿的影响

过去考虑到环境和社会可持续的供应链管理实践的研究表明，仅仅关注供应链的上游活动已经不够了，需要考虑消费者对供应链中企业行为的看法。本文直接解决了这个问题，提供了经验证据，表明可持续供应链管理实践导致更有利的消费者品牌评价和增加的购买意愿。这种效应是通过消费者的自我品牌联系和认知失调来实现的，因此可持续供应链管理同时增加了个人与品牌之间的联系，但减少了与认知失调相关的心理不适。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.