Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands

IF 3.3 Q2 BUSINESS Journal of Global Fashion Marketing Pub Date : 2022-01-05 DOI:10.1080/20932685.2021.2011766

A. Bernardi, C. Cantù, E. Cedrola

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引用次数: 9

Abstract

ABSTRACT Sustainable innovation – the introduction of new products and processes that bring economic, social and environmental benefits – have a crucial role in the textile and fashion industry. However, current literature mainly focuses on new product development and the consequent environmental impacts. One of the main challenges for textile and fashion companies is how to be environmentally, socially and economically sustainable and innovative in the meantime. This paper is based on the Triple Bottom Line framework and attempts to address this gap by identifying some key success factors (KSFs) that could allow textile and fashion companies to develop product and process innovations, taking into account their social, environmental and economic outcomes. The research is based on a multiple-case study method and results show that textile and fashion companies can achieve a competitive advantage by being sustainable and innovative and when there are strong corporate values, cultural heritage and stable relationships with the territory. Besides extending the literature on sustainable, the paper highlights the main challenges and opportunities within this sector.

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纺织和时尚行业可持续和创新的关键成功因素:来自两个意大利奢侈品牌的证据

可持续创新——引进新产品和新工艺，带来经济、社会和环境效益——在纺织和时尚行业发挥着至关重要的作用。然而，目前的文献主要集中在新产品的开发和随之而来的环境影响。纺织和时尚公司面临的主要挑战之一是如何在环境、社会和经济上可持续发展，同时保持创新。本文基于三重底线框架，并试图通过确定一些关键成功因素(ksf)来解决这一差距，这些因素可以让纺织和时尚公司开发产品和工艺创新，同时考虑到它们的社会、环境和经济成果。该研究基于多案例研究方法，结果表明，纺织品和时装公司可以通过可持续发展和创新，以及具有强大的企业价值观，文化遗产和与地区的稳定关系来实现竞争优势。除了扩展关于可持续的文献外，本文还强调了该部门的主要挑战和机遇。

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来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.