The Commercial Radio in Colombia. The new Digital Panorama of Communication and Journalism.

Abstract

The traditional stations found on the Internet a channel where new formats, contents, narratives and languages ​​coexist to reach different audiences, while opening other alternatives for processing, processing and disseminating information. These dominant media are in an effort to migrate their content to the network, either to offer a complementary service or to create a symbiosis of media convergence, in which new communication and action models of the communicator and the journalist are generated. To understand these new media paradigms, the transformation of analogue to digital commercial radio was analyzed from the categories: business, technology, information, web design, audiences and professional and labor trends. For this purpose, a theoretical and applied documentary, descriptive and correlational investigation of five commercial stations of six radio channels that exist in Colombia was carried out, with a greater audience and national coverage.