Curriculum Representation in Programs Accredited by COSMA

Abstract

The curricular content of sport management degrees has been scrutinized and criticized by internal and external stakeholders. Before specialized accreditation, individual institutions decided the content of their degrees. Accreditation established a baseline of curricular content known as the Common Professional Component. To add to the body of literature on undergraduate sport management curricular development, this study analyzed the content of accredited sport management programs and the impact of institutional forces on that content. Despite institutional differences, results show consistency across the curricula of accredited programs, with experiential learning, management concepts, and sport marketing appearing most frequently.