Quantitative Analysis of Fashion Change: A Critical Review

Abstract

Seventy years of quantitative studies of the process of fashion change are reviewed and critiqued. Research reviewed studied the fashion process as a continuous, ever-changing manifestation of cultural change rather than the product life cycle of a particular fashion. Strengths and weaknesses of each approach are analyzed from data selection through analysis. The findings are related to one another and to existing theories in an attempt to make cumulative the study of fashion change. Recommendations are given to guide future quantitative research in fashion change.