Recycling the ‘Colonial Harem’? Women in Postcards from French Indochina

Abstract

While there has been relatively little serious analysis of colonial postcards, Malek Alloula’s influential book Le Harem colonial put forward a reading of such postcards from the early 1900s as perpetuating a harem fantasy through which French male colonists viewed North Africa. This article analyses a selection of postcards of women from France’s Indochinese colonies at the same period, and suggests that Alloula’s thesis does not fit them in a comparable way. The Indochinese postcards borrow frames of reference from pre-existing pictorial styles, taken sometimes from the harem but also from chinoiserie and contemporary European photographic portraiture; rather than portraying a single vision of the ‘Other’ they oscillate between showing the Indochinese woman as ‘same’ and ‘different’. And these images appear to have been addressed primarily to a female collector, suggesting an intended reading rather removed from Alloula’s vision of colonial postcards as pornography.