{"title":"Research on the Influence of Museum Online Activities on Purchase Intention of Museums’ Cultural Products","authors":"先春 李","doi":"10.12677/bglo.2023.112005","DOIUrl":null,"url":null,"abstract":"In the face of the violent impact of the epidemic, how to improve the “hematopoietic function” has become an urgent problem to be solved by considerable amount of cultural museums. Although the museum has attracted a lot of attention through online activities, the revenue effect behind it and its mechanism of action are unknown. In order to solve this problem, this paper takes SOR","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"57 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"商业全球化","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.12677/bglo.2023.112005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In the face of the violent impact of the epidemic, how to improve the “hematopoietic function” has become an urgent problem to be solved by considerable amount of cultural museums. Although the museum has attracted a lot of attention through online activities, the revenue effect behind it and its mechanism of action are unknown. In order to solve this problem, this paper takes SOR
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