{"title":"Quality, Sacrifice, and Value in Hospital Choice","authors":"S. K. Gooding","doi":"10.1300/J043v13n02_03","DOIUrl":null,"url":null,"abstract":"Abstract This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are “local,” this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"23 - 42"},"PeriodicalIF":0.0000,"publicationDate":"2000-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n02_03","citationCount":"47","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of hospital marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J043v13n02_03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 47
Abstract
Abstract This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are “local,” this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.
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