Big Data Drive: The Rhetoric of Biometric Big Data

Poroi Pub Date : 2021-05-01 DOI:10.13008/2151-2957.1287
Valerie C. Ortega, Kevin B Johnson
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Abstract

: In this essay, we seek to develop the concept of big data drive. Influenced in part by Lacan’s theory of drive, we study the drive toward biometric big data (BBD), which refers to the data collected by facial recognition, eye recognition, thumb prints, and other types of technology whose task is to identify a specific person through unique bio-characteristics. Big data drive refers to the energies that pulsate around big data as both a signifier and fetishized object to promise something more that may never be fulfilled.
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大数据驱动:生物识别大数据的修辞
在本文中,我们试图发展大数据驱动的概念。受拉康驱动理论的部分影响,我们研究了生物特征大数据(BBD)的驱动,这是指通过面部识别、眼睛识别、拇指指纹和其他类型的技术收集的数据,这些技术的任务是通过独特的生物特征来识别特定的人。大数据驱动指的是围绕大数据脉动的能量,大数据既是一种能指,也是一种被崇拜的对象,以承诺更多可能永远无法实现的东西。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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