Urvi Kapse, Yogesh Mahajan, M. Hudnurkar, S. Ambekar, Rahul B. Hiremath
{"title":"The Effect of Sustainable Packaging Aesthetic on Consumer Behavior: A Case Study from India","authors":"Urvi Kapse, Yogesh Mahajan, M. Hudnurkar, S. Ambekar, Rahul B. Hiremath","doi":"10.14453/aabfj.v17i1.11","DOIUrl":null,"url":null,"abstract":"Sustainable packaging has opened new growth opportunities for the packaging industry in the Indian context. This research aims to understand whether sustainable packaging has helped enhance environmentalist consumer behavior and increased product sales. Packaging is essential to any food or non-food product since it protects the client from humidity, light, heat and other external factors. Packaging serves as a kind of communication and a means of drawing the attention of a company's final consumer. However, to meet modern environmental standards, it must preserve goods while remaining environmentally friendly. Consumers are becoming more aware of environmental concerns and their purchase habits' impact on the environment. Customers like to do business with ecologically conscientious organizations. In keeping with the study's goals, this paper uses a strategy for combing through current research studies on the impact of sustainable packaging aesthetics on customer behavior. A quantitative research design was adopted. The structured questionnaire was designed based on the literature study model as a guide. The study results show that Consumers prioritize price, quality, and brand over all other considerations. Based on these findings, investing in sustainable packaging at the expense of any other purchase criteria is likely to be a losing proposition.","PeriodicalId":45715,"journal":{"name":"Australasian Accounting Business and Finance Journal","volume":"1 1","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Australasian Accounting Business and Finance Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14453/aabfj.v17i1.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS, FINANCE","Score":null,"Total":0}
引用次数: 1
Abstract
Sustainable packaging has opened new growth opportunities for the packaging industry in the Indian context. This research aims to understand whether sustainable packaging has helped enhance environmentalist consumer behavior and increased product sales. Packaging is essential to any food or non-food product since it protects the client from humidity, light, heat and other external factors. Packaging serves as a kind of communication and a means of drawing the attention of a company's final consumer. However, to meet modern environmental standards, it must preserve goods while remaining environmentally friendly. Consumers are becoming more aware of environmental concerns and their purchase habits' impact on the environment. Customers like to do business with ecologically conscientious organizations. In keeping with the study's goals, this paper uses a strategy for combing through current research studies on the impact of sustainable packaging aesthetics on customer behavior. A quantitative research design was adopted. The structured questionnaire was designed based on the literature study model as a guide. The study results show that Consumers prioritize price, quality, and brand over all other considerations. Based on these findings, investing in sustainable packaging at the expense of any other purchase criteria is likely to be a losing proposition.
期刊介绍:
The Australasian Accounting, Business and Finance Journal is a double blind peer reviewed academic journal. The main focus of our journal is to encourage research from areas of social and environmental critique, exploration and innovation as well as from more traditional areas of accounting, finance, financial planning and banking research. There are no fees or charges associated with submitting to or publishing in this journal.