Global streamers: Placing the transnational at the heart of TV culture

IF 1.4 Q2 COMMUNICATION Journal of Digital Media & Policy Pub Date : 2021-01-01 DOI:10.1386/jdmp_00083_1
J. Chalaby
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引用次数: 3

Abstract

As media globalization has progressed, transnational media have evolved, and this article contends that a new generation has emerged. The first that developed in the latter part of the twentieth century consists of cross-border TV networks and formats. The second is the rise of streaming platforms. During the first generation, the transnational remained a professional practice out of viewers’ reach. With the arrival of the second generation, the transnational has become an everyday mode of media consumption and interaction. Online entertainment services have altered the status of the transnational within TV culture, and what was once at the margins now sits at the core. This article theorizes the notion of the transnational before examining the first and second generations of cross-border media. Considering the advent of streaming, it divides the market into three spaces: subscription video on demand (SVoD), advertising video on demand (AVoD) and video sharing. This article demonstrates how transnational consumption makes SVoD platforms more cosmopolitan than cross-border TV networks. Turning to video-sharing platforms – YouTube in particular – it argues that in the history of TV culture this constitutes a shift in status of the transnational by turning a professional practice into a popular one performed by millions. Based on interviews, this article shows how international access lowers the threshold of economic viability for content creators, while users get involved in cross-border conversations through memetic videos and comments. It is no longer place but technology that determines the fate of stories and ideas, and internet delivery has loosened the ties between TV culture and national culture more than ever.
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全球流媒体:将跨国置于电视文化的核心
随着媒体全球化的推进,跨国媒体也在不断发展,这篇文章认为,新一代媒体已经出现。第一种是在20世纪后半叶发展起来的,包括跨境电视网络和格式。第二是流媒体平台的兴起。在第一代,跨国仍然是观众无法触及的专业实践。随着第二代人的到来,跨国已经成为一种日常的媒体消费和互动方式。在线娱乐服务已经改变了电视文化中跨国的地位,曾经处于边缘的东西现在成为了核心。本文在考察第一代和第二代跨境媒体之前,将跨国的概念理论化。考虑到流媒体的出现,它将市场划分为三个空间:订阅视频点播(SVoD)、广告视频点播(AVoD)和视频共享。本文展示了跨国消费如何使SVoD平台比跨境电视网络更具世界性。转向视频分享平台——尤其是YouTube——它认为,在电视文化史上,这构成了跨国地位的转变,将一种专业做法变成了数百万人表演的流行做法。基于采访,本文展示了国际访问如何降低内容创作者的经济可行性门槛,而用户则通过模因视频和评论参与跨境对话。决定故事和思想命运的不再是地点,而是技术,互联网传播比以往任何时候都更加放松了电视文化与民族文化之间的联系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
2.00
自引率
0.00%
发文量
25
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