{"title":"Improving retail banking loans recovery via data mining techniques: a case study from Indian market","authors":"V. Ravi, Sagar Koparkar, N. Raju, S. Sridher","doi":"10.1504/ijecrm.2015.071716","DOIUrl":null,"url":null,"abstract":"In 2006-2007, the Indian banks saw a phenomenal increase in their loans, because of global growth, and mortgage market in the USA. But this was a 'bubble', hence did not sustain. Then global recession set in affecting the financial market in India. The default rates on unsecured borrowing rose and recovery became difficult. Banks spent more resources for their recovery. But in the process, borrower information was ignored, although credit bureau information about the borrower was available. This paper demonstrates that data mining techniques can find out defaulters who are most likely to pay, hence focusing recovery efforts on them. We tested the predictive power of neural network (NN), CART (DT) and logistic regression (LR) on the data of one of the bank's personal loan portfolio. Also, we demonstrated the use of 'textual data' available in the form of interaction with the borrowers and its value addition in predicting their payment behaviour.","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2016-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/ijecrm.2015.071716","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Customer Relationship Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijecrm.2015.071716","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
In 2006-2007, the Indian banks saw a phenomenal increase in their loans, because of global growth, and mortgage market in the USA. But this was a 'bubble', hence did not sustain. Then global recession set in affecting the financial market in India. The default rates on unsecured borrowing rose and recovery became difficult. Banks spent more resources for their recovery. But in the process, borrower information was ignored, although credit bureau information about the borrower was available. This paper demonstrates that data mining techniques can find out defaulters who are most likely to pay, hence focusing recovery efforts on them. We tested the predictive power of neural network (NN), CART (DT) and logistic regression (LR) on the data of one of the bank's personal loan portfolio. Also, we demonstrated the use of 'textual data' available in the form of interaction with the borrowers and its value addition in predicting their payment behaviour.
期刊介绍:
The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling