Website quality: imperatives for effective industrial marketing through websites' usage intensity augmentation

Q2 Business, Management and Accounting International Journal of Electronic Customer Relationship Management Pub Date : 2016-01-19 DOI:10.1504/ijecrm.2015.074190

D. Kanagaraj, J. C. Sudhahar

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引用次数: 2

Abstract

This paper identifies the relative influence of website qualities on micro and small scale industrial website usage intensity. In this paper, authors have developed an instrument which captures the expected attributes of website quality from the medium and large scale industries perspective. The 23-item instrument measures four qualities of website named (SITEQUAL): system quality (SYQ), information quality (IQ), e-service quality (ESQ) and attractiveness (AT). Data collected from 378 medium and large industries are used to test the research model. Using SPSS, a factor analysis is performed for reduction of data and AMOS is used to test the proposed model. This paper identifies the impact of the factors like system quality, information quality, e-service quality and attractiveness on the industrial website usage intensity. E-service quality has been founded as the dominant attribute among these industrial website qualities. Guidelines for marketing managers and web designers in respect to industrial website designing are proposed.

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网站质量:通过提高网站的使用强度进行有效的行业营销的必要条件

本文确定了网站质量对微小型工业网站使用强度的相对影响。在本文中，作者开发了一种工具，从大中型企业的角度捕捉网站质量的预期属性。这个包含23个项目的工具衡量了网站的四个品质:系统质量(SYQ)、信息质量(IQ)、电子服务质量(ESQ)和吸引力(AT)。采用378家大中型企业的数据对研究模型进行检验。使用SPSS进行因子分析以减少数据，并使用AMOS对所提出的模型进行检验。本文确定了系统质量、信息质量、电子服务质量和吸引力等因素对工业网站使用强度的影响。在这些行业网站质量中，电子服务质量已被确立为主导属性。为市场营销经理和网页设计师在工业网站设计方面提出了指导方针。

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来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling