How do smartwatch price and brand awareness drive consumer perceptions and purchase intention A perceived value approach

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2020-01-01 DOI:10.1504/ijtmkt.2020.10031707

B. Ramkumar, Yuli Liang

引用次数: 4

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智能手表的价格和品牌知名度如何驱动消费者的认知和购买意愿

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

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0.00%

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期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

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