Website stickiness: role of customer value, satisfaction, trust and habit

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2021-01-01 DOI:10.1504/ijtmkt.2021.10042537

Kirti Dutta, Terjani Goyal

引用次数: 3

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网站粘性:客户价值、满意度、信任和习惯的作用

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

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