Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2022-01-01 DOI:10.1504/ijtmkt.2022.10047566

Manuel B. Garcia

引用次数: 4

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使用移动地理围栏的基于位置的营销:从以用户为中心的应用程序开发研究中获得的经验教训

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

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0.00%

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期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

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