Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective
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期刊介绍：
IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
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