Brand community and its impact on brand love and repurchase intention in the fashion industry context

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2022-01-01 DOI:10.1504/ijtmkt.2022.10044681

Halley Abdelkhaleq, Leen Abu Qwaider, Farah Al Sharaideh, Mohammad Hamdi Alkhasawneh, Farah Safi, Dana Eid

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时尚产业背景下的品牌社群及其对品牌喜爱与再购买意愿的影响

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

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0.00%

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期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

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