Visual Communication – The Text-Image Relationships in Günter Grass’ Novel Der Butt

Andrea Bargan
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引用次数: 1

Abstract

Abstract We are living in an age of visual communication, where the image has taken over the first place as primary message carrier. The concept of “visual communication” has been often discussed not only in literary science but also in text linguistics, pragmatics and discourse analysis. The issue of text-image connections and of “visual writing” as well as the fact that our time appears to stand for a technological and digital revolution have also led to the emergence of a new branch in text linguistics namely, visual communication linguistics.
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视觉传达——论格特·格拉斯小说《屁股》中的文本-图像关系
我们生活在一个视觉传播的时代,图像作为主要的信息载体已经占据了首要地位。“视觉传达”的概念不仅在文学科学中经常被讨论,而且在语篇语言学、语用学和话语分析中也经常被讨论。文本-图像连接和“视觉写作”的问题,以及我们这个时代似乎代表着一场技术和数字革命的事实,也导致了文本语言学中一个新的分支的出现,即视觉传达语言学。
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