Utilizing PPM model to explore the satisfaction and word-of-mouth marketing of students studying abroad

IF 1 Q4 MANAGEMENT International Journal of Innovation and Learning Pub Date : 2023-01-01 DOI:10.1504/ijil.2023.10051146

Shu-Ching Chang, Shih-Hao Liu, Jin Long Wang

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运用PPM模型探讨留学生满意度与口碑营销

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来源期刊

International Journal of Innovation and Learning MANAGEMENT-

CiteScore

1.40

自引率

37.50%

发文量

期刊介绍： The IJIL, a fully refereed journal, is an authoritative source presenting information on the current practice, content, technology, and services in the area of innovation and learning.

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