{"title":"Losing Hearts and Minds?","authors":"Sujin Cha, Yehzee Ryoo, S. Kim","doi":"10.1525/as.2022.1722144","DOIUrl":null,"url":null,"abstract":"China has embarked on various initiatives to win the hearts and minds of African citizens. Does this strategy contribute to China’s soft power in the region? To answer this question, we focus on two types of initiatives: cultural diplomacy and development finance. Using geolocation information on China’s aid projects and its Confucius Institutes, combined with a survey of more than 50,000 African citizens, we find that both types of soft power initiatives increase citizens’ awareness of Chinese influence in the region. Examining the effects of geographic proximity to project sites, we find that China’s development assistance does not increase Africans’ appreciation of China’s development model, but its cultural diplomacy does. Overall, we find that among individuals exposed to China’s development finance and cultural diplomacy, a greater awareness of China’s influence in the region does not translate into a positive assessment of this influence.","PeriodicalId":47691,"journal":{"name":"Asian Survey","volume":"1 1","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Survey","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1525/as.2022.1722144","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 4
Abstract
China has embarked on various initiatives to win the hearts and minds of African citizens. Does this strategy contribute to China’s soft power in the region? To answer this question, we focus on two types of initiatives: cultural diplomacy and development finance. Using geolocation information on China’s aid projects and its Confucius Institutes, combined with a survey of more than 50,000 African citizens, we find that both types of soft power initiatives increase citizens’ awareness of Chinese influence in the region. Examining the effects of geographic proximity to project sites, we find that China’s development assistance does not increase Africans’ appreciation of China’s development model, but its cultural diplomacy does. Overall, we find that among individuals exposed to China’s development finance and cultural diplomacy, a greater awareness of China’s influence in the region does not translate into a positive assessment of this influence.
期刊介绍：
The only academic journal of its kind produced in the United States, Asian Survey provides a comprehensive retrospective of contemporary international relations within South, Southeast, and East Asian nations. As the Asian community’s matrix of activities becomes increasingly complex, it is essential to have a sourcebook for sound analysis of current events, governmental policies, socio-economic development, and financial institutions. In Asian Survey you’ll find that sourcebook. Asian Survey consistently publishes articles by leading American and foreign scholars, whose views supplement and contest meanings disseminated by the media.
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