{"title":"“THE STRANGE CASE OF MACHADO DE ASSIS AND THE NOONDAY PRESS: RIGHTS AND PUBLICITY IN ENGLISH TRANSLATION”","authors":"Zephyr Frank","doi":"10.1590/1983-682120221524","DOIUrl":null,"url":null,"abstract":"Abstract The present article adds to the growing literature on the publication of Machado de Assis in English translation. Along with the classic problems inherent in translation, such as word choice and meaning, there are issues regarding copyright and publicity: the right to print and the means of promoting and selling books, both crucial to the story of Machado in English. The question of book sales was never one of large numbers or best-seller lists. Nevertheless, this article uses archival material to show that the publisher, Cecil Hemley, and his translators, including Helen Caldwell in particular, tried their best in improvised and opportunistic ways during the 1950s to generate interest and foment sales. Before they could do this, they also had to contend with the thorny question of copyright. Finally, the article follows the fate of these translations after the Noonday Press was acquired by Farrar Straus in 1960.","PeriodicalId":37762,"journal":{"name":"Machado de Assis em Linha","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Machado de Assis em Linha","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1590/1983-682120221524","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Arts and Humanities","Score":null,"Total":0}
引用次数: 2
Abstract
Abstract The present article adds to the growing literature on the publication of Machado de Assis in English translation. Along with the classic problems inherent in translation, such as word choice and meaning, there are issues regarding copyright and publicity: the right to print and the means of promoting and selling books, both crucial to the story of Machado in English. The question of book sales was never one of large numbers or best-seller lists. Nevertheless, this article uses archival material to show that the publisher, Cecil Hemley, and his translators, including Helen Caldwell in particular, tried their best in improvised and opportunistic ways during the 1950s to generate interest and foment sales. Before they could do this, they also had to contend with the thorny question of copyright. Finally, the article follows the fate of these translations after the Noonday Press was acquired by Farrar Straus in 1960.
期刊介绍：
The journal, which is mainly aimed at the academic community, welcomes scholarly articles in the most diverse methodological and critical trends. The journal’s main areas of interest are literary studies, Brazilian literature and comparative literature, focused on the work of Machado de Assis. Articles will be received on a rolling basis. The articles must be original and unpublished in Brazil. The journal receives, reviews and publishes articles in Portuguese and English. All articles received by the editors will be submitted for evaluation by the editorial board and by ad hoc reviewers, members of the Brazilian and international academic community, who are specially invited for each issue of the journal.
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