{"title":"ACTIVITY OF BRAZILIAN TOURISM AGENCIES IN SOCIAL MEDIA: AN ANALYSIS USING NATURAL LANGUAGE PROCESSING","authors":"Danillo Magno Duarte Guedes, M. Gosling","doi":"10.1590/1981-5344/25280","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper aims to analyze the activity of two Brazilian tourism agencies in social media and the online behavior of their consumers. The research used Natural language processing resources supported by sentiment and content analysis techniques. The main results show a prevalence of positive comments on the companies' pages, and companies are more responsive to users on pages with a higher number of positive comments. There is also a tendency towards more significant company interaction with user comments that express positive emotions.","PeriodicalId":45038,"journal":{"name":"Perspectivas em Ciencia da Informacao","volume":null,"pages":null},"PeriodicalIF":0.2000,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Perspectivas em Ciencia da Informacao","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1590/1981-5344/25280","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This paper aims to analyze the activity of two Brazilian tourism agencies in social media and the online behavior of their consumers. The research used Natural language processing resources supported by sentiment and content analysis techniques. The main results show a prevalence of positive comments on the companies' pages, and companies are more responsive to users on pages with a higher number of positive comments. There is also a tendency towards more significant company interaction with user comments that express positive emotions.
期刊介绍：
La revista Perspectivas en Ciencia de la Información es una publicación trimestral de la Escuela de Ciencia de la Información de la Universidad Federal de Minas Gerais. Fue lanzada en 1996, en sustitución a la Revista de la Escuela de Biblioteconomía de la UFMG. Y en el caso de que se produzca un cambio en la calidad de la información y de la comunicación.
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