Una crítica vacilante: cómo el potencial del Comercio Justo disminuye con "éxito"

Ian Hudson, Mark Hudson
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引用次数: 1

Abstract

Broadly speaking, the goal of Fair Trade is to improve the lives of developing nation producers. To do this Fair Trade, like any other ethical consumer movement, must change the behavior of purchasers. This has the potential advantage of defetishizing consumption by encouraging people to question the social and environmental impact of their purchases. Yet, because it is subject to the logic of a market characterized by competition and limited consumer knowledge, Fair Trade also contains inherent characteristics that work against this potential by reducing the distinction between Fair Trade and conventional production. If Fair Trade is to both maximize its benefit to producers and encourage people to question conventional production, it must reverse its current trend of obscuring the distinction between Fair Trade and conventional production.
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犹豫的批评:公平贸易的潜力如何随着“成功”而降低
一般来说,公平贸易的目标是改善发展中国家生产者的生活。要实现公平贸易,就像任何其他合乎道德的消费者运动一样,必须改变购买者的行为。这有一个潜在的好处,通过鼓励人们质疑他们的购买对社会和环境的影响,从而消除对消费的盲目崇拜。然而,由于公平贸易受制于以竞争和有限的消费者知识为特征的市场逻辑,因此它也包含了一些内在的特征,通过减少公平贸易与传统生产之间的区别来对抗这种潜力。如果公平贸易既要使生产者的利益最大化,又要鼓励人们对传统生产提出质疑,那么它必须扭转目前模糊公平贸易与传统生产之间区别的趋势。
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