Ways of art appropriation by the advertising

Q4 Social Sciences Comunicacao Midia e Consumo Pub Date : 2013-09-01 DOI:10.18568/1983-7070.1028137-168%Y

Roberta Fernandes Esteves, João Batista Freitas Cardoso

引用次数: 0

Abstract

Based on the different ways of appropriation of the artistic visual representations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertisements broadcast in different countries, seven new categories outlined on the basis of partial or total use of the appropriated image and the interference performed in them.

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广告挪用艺术的方式

基于Lucia Santaella(2005)提出的广告传播对艺术视觉表现的不同挪用方式——模仿艺术形象的构成和融合方式——本文通过对不同国家播出的广告的研究，根据挪用形象的部分或全部使用以及在其中进行的干扰，提出了七个新的类别。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.