{"title":"A construção social da autoria de filmes publicitários","authors":"T. Aneas","doi":"10.18568/CMC.V15I42.1322","DOIUrl":null,"url":null,"abstract":"This article examines authorship within the field of advertising film, considering the operating of institutions and professionals involved in the creation of these products: advertising agency, advertiser and production company. From a perspective based on the field theory (Bourdieu, 1996), and in dialogue with authors who discuss authorship in the field of cultural production, the work aims to establish theoretical and methodological premises to understand the positions of authorship in advertising films, and the benefits of incorporating this understanding into the analysis of this kind of audiovisual work.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"15 1","pages":"138-155"},"PeriodicalIF":0.0000,"publicationDate":"2018-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacao Midia e Consumo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18568/CMC.V15I42.1322","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
This article examines authorship within the field of advertising film, considering the operating of institutions and professionals involved in the creation of these products: advertising agency, advertiser and production company. From a perspective based on the field theory (Bourdieu, 1996), and in dialogue with authors who discuss authorship in the field of cultural production, the work aims to establish theoretical and methodological premises to understand the positions of authorship in advertising films, and the benefits of incorporating this understanding into the analysis of this kind of audiovisual work.
期刊介绍：
The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.
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