Caroline Cavalcanti de Oliveira, Carlos Eduardo Marquioni
{"title":"Sobre a constituição da noção de frame televisual (ou Analisando conceitualmente as reconfigurações nos modos de assistir TV)","authors":"Caroline Cavalcanti de Oliveira, Carlos Eduardo Marquioni","doi":"10.18568/cmc.v14i41.1444","DOIUrl":null,"url":null,"abstract":"In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.","PeriodicalId":52154,"journal":{"name":"Comunicacao Midia e Consumo","volume":"14 1","pages":"195-214"},"PeriodicalIF":0.0000,"publicationDate":"2017-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacao Midia e Consumo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18568/cmc.v14i41.1444","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.
期刊介绍：
The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
