Metody sledování projektu v kreativním prostředí

Abstract

The objective of this paper is to design new alternative methods for project tracking in creative industry environment. One of the research method is system dynamics modelling. A dynamics model accepts problems which were identified based on qualitative research and assessed using the system thinking method. A system dynamics model contains a project reference mode which correctly and provably expresses the planned and actual project development in terms of scope and budget. Reference mode of the project was discovered on the basis of Earned Value Management method modification. System dynamics modelling suitability is demonstrated on a case study of a creative project called “Water for Everyone”. If the project is behind schedule, the simulation explains why it happened and forecasts further project development. Managers can use the modelling process to evaluate the impact of their decisions on the next stages of the project life cycle and adopt new management practices using scenarios. The published research is valuable for key stakeholders as it is practically focused on ascertaining essential information about the project progress.