Crowdsourcing as a new driver of the digital economy and a tool for harmonizing the interests of participants

M. Safiullin, R. Burganov, Aliia Burganova
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引用次数: 1

Abstract

This study develops and complements the theoretical provisions of the scientific direction in which crowdsourcing is considered as a “tool for solving complex problems” in terms of understanding the processes of community formation based on interests and values. The hypothesis of the study — understanding the nature of the processes of harmonization, complementarity and cooperation of individual interests with social values allows us to explain the forms and nature of the formation and development of communities and, accordingly, the specifics of crowdsourcing processes occurring in them. The object of the study is the peculiarities of the formation and development of communities in the digital economy. The subject is new relations and communications in the digital economy that arise among economic entities in the process of creating and evolving communities and crowdsourcing. The first section presents the evolution of the definition and content of the phenomenon of “crowdsourcing” in order to understand the nature of this new phenomenon and the most important components of its development; the second section analyzes the essential characteristics of the basic economic category “interest” as the basis for the emergence and development of crowdsourcing, which made it possible to cluster interests, understand how they combine (conflict), develop motivation and form values, determining the nature and form of crowdsourcing communication; in the third section, on the basis of synthesis, the author’s model of the process of harmonization of interests, value crystallization, community formation and the emergence of crowdsourcing is developed, which allows us to consider crowdsourcing through the management paradigm and propose approaches to optimize these processes; in the fourth section, conceptual recommendations for applying the proposed model in practice are presented. The scope of application of the results is the development of economic science and understanding of new tools for its evolution, increasing “inclusion” (“involvement”) in economic development through crowdsourcing, the implementation of key projects in public policy.
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众包作为数字经济的新动力和协调参与者利益的工具
本研究在理解基于利益和价值观的社区形成过程方面,发展和补充了将众包视为“解决复杂问题的工具”的科学方向的理论规定。该研究的假设——理解个人利益与社会价值的协调、互补和合作过程的本质,使我们能够解释社区形成和发展的形式和本质,并相应地解释其中发生的众包过程的具体情况。本文的研究对象是数字经济环境下社区形成与发展的特点。主题是数字经济中经济实体在创建和发展社区和众包过程中产生的新关系和交流。第一部分介绍了“众包”现象的定义和内容的演变,以了解这一新现象的本质及其发展的最重要组成部分;第二部分分析了作为众包产生和发展基础的基本经济范畴“利益”的本质特征,使利益集聚成为可能,理解它们如何结合(冲突)、发展动机和形成价值,决定了众包传播的性质和形式;第三部分,在综合的基础上,构建了利益协调、价值结晶、社区形成和众包产生的过程模型,使我们能够通过管理范式来思考众包,并提出优化这些过程的途径;在第四部分,提出了在实践中应用所提出的模型的概念性建议。结果的应用范围是经济科学的发展和对其发展的新工具的理解,通过众包增加对经济发展的“包容”(“参与”),实施公共政策中的关键项目。
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来源期刊
CiteScore
1.30
自引率
20.00%
发文量
9
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