{"title":"The Effect of Traditional Media Communication and Social Media Communication in Generating Consumer Based Brand Equity in Context of Pakistan","authors":"M. Ali, K. Iraqi, Lubna Khan, Faiza Salam","doi":"10.21621/SAJMS.2019132.03","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":31323,"journal":{"name":"South Asian Journal of Management Sciences","volume":"14 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Journal of Management Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21621/SAJMS.2019132.03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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