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South Asian Journal of Management Sciences最新文献

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Embracing Sustainable Development Goals to Build Community Resilience after COVID 19 拥抱可持续发展目标,在2019冠状病毒病后建立社区复原力
Pub Date : 2023-10-01 DOI: 10.20547/jms.2014.2310203
Noman Ahsan
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引用次数: 0
How CSR Communication can Effectively Improve Consumers' Brand Attitudes? 企业社会责任传播如何有效改善消费者的品牌态度?
Pub Date : 2023-10-01 DOI: 10.20547/jms.2014.2310201
Xiaoping Liu, Yingqian Liang, Shiyu Wiang
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引用次数: 0
Are Asset Specificity and Legal Contracts Really Helpful in Enhancing the Level of Trust? - A Review 资产专用性和法律合同真的有助于提高信任水平吗?-回顾
Pub Date : 2023-10-01 DOI: 10.20547/jms.2014.2310204
Ambreen Shakir, Salma Ahmed
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引用次数: 0
Can Socially Responsible Human Resource Management Boost Employees’ Environmental Performance? Moderating Role of Moral Reflectiveness 社会责任人力资源管理能提高员工的环境绩效吗?道德反思的调节作用
Pub Date : 2023-10-01 DOI: 10.20547/jms.2014.2310202
Peixuan Wu, Mansoora Ahmed, Faiza Hakim
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引用次数: 0
Is Chatbot Marketing have a Relationship with Electronic Word of Mouth? A Mediating Role of the Customer-Brand Relationship 聊天机器人营销与电子口碑营销有关系吗?顾客与品牌关系的中介作用
Pub Date : 2023-10-01 DOI: 10.20547/jms.2014.2310205
Muzzammil Siraj, Ghulam Muhammad
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引用次数: 0
Investigating Social Media Impact on Construction Firms’ Performance in Developing Economies 调查社会媒体对发展中经济体建筑公司绩效的影响
Pub Date : 2023-03-01 DOI: 10.20547/jms.2014.2310102
E. Bruce, Kusiwaa Mensah Lauretta
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引用次数: 0
Leadership Styles Impacting Innovative Work Behavior with Moderating Role of Job Satisfaction 领导风格对创新工作行为的影响及工作满意度的调节作用
Pub Date : 2023-03-01 DOI: 10.20547/jms.2014.2310103
Syed Kamal Abid, Nazia Rafique, Muhammad Raza
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引用次数: 0
Acceptance of Genetically Modified Organism: A Study based on Consumption Values, Food Attitude, and Food Technology Neophobia 接受转基因生物:一项基于消费价值观、食品态度和食品技术新恐惧症的研究
Pub Date : 2023-03-01 DOI: 10.20547/jms.2014.2310104
Faiqa Kiran, Faizan Sultan, Muhammad Asim Nawaz
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引用次数: 0
The Legitimacy Theory: Whether CSR Activities Foster Consumers' Intention to Purchase and Pay the Price Premium? 合法性理论:企业社会责任活动是否促进了消费者的购买意愿和支付溢价?
Pub Date : 2023-03-01 DOI: 10.20547/jms.2014.2310101
Hongyu Zhang, Mansoora Ahmed, Javeria Salam
: Recently, many scholars have been working to investigate the role of Corporate Social Respon-sibility in enhancing an organization’s financial and strategic performance. This paper analyzes the effects of a three-dimensional construct of Corporate Social Responsibility on Corporate Reputation using the le-gitimacy theory. Also, examine the mediating role of Corporate Reputation on the association of Corporate Social Responsibility with a price premium and purchase intention of consumers. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structural equation modeling. The findings indicate that corporate social responsibility positively impacts a firm’s cognitive and affective reputation. Further, CSR fosters consumers’ intention to purchase but does not want to pay the premium. Therefore, it suggests the need for Pakistani firms to engage in socially responsible activities to develop a corporate reputation, resulting in the potential acceptance of price premiums and higher purchase intentions. This paper contributes to the literature by drawing on the legitimacy theory, studying the impact of CSR on corporate reputation, purchase intention, and price premium from the perspectives of emerging economy consumers. This research evaluates whether consumers of an emerging economy intend to purchase and pay price premiums based on the organizations’ CSR activities and corporate reputation. Thus, it will provide an insight to the marketers and scholars regarding CSR activities. So that in upcoming times, firms might practice more CSR activities.
近年来,许多学者一直致力于研究企业社会责任在提高组织财务和战略绩效方面的作用。本文运用合法性理论分析了企业社会责任的三维结构对企业声誉的影响。同时,考察企业声誉在企业社会责任与价格溢价和消费者购买意愿之间的中介作用。应用于数据集的统计技术是验证性因子分析和偏最小二乘结构方程建模。研究结果表明,企业社会责任正向影响企业的认知声誉和情感声誉。此外,企业社会责任促进了消费者的购买意愿,但不愿意支付溢价。因此,这表明巴基斯坦企业需要参与社会责任活动,以建立企业声誉,从而可能接受价格溢价和更高的购买意愿。本文借鉴合法性理论,从新兴经济体消费者的角度研究企业社会责任对企业声誉、购买意愿和价格溢价的影响。本研究根据企业的CSR活动和企业声誉,评估新兴经济体的消费者是否有意购买并支付溢价。因此,它将为营销人员和学者提供关于企业社会责任活动的见解。因此,在未来的时代,企业可能会实践更多的企业社会责任活动。
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引用次数: 0
Buffering Role of Transformational Leadership and Emotional Intelligence in the Relationship between Team Conflicts and Team Performance 变革型领导和情绪智力在团队冲突与团队绩效关系中的缓冲作用
Pub Date : 2023-03-01 DOI: 10.20547/jms.2014.2310105
Muhammad Syam Aslam, M. Tahir, Qaiser Mehmood
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引用次数: 0
期刊
South Asian Journal of Management Sciences
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