Solving Share Equations in Logit Models Using the LambertW Function

Q4 Business, Management and Accounting Review of Marketing Science Pub Date : 2010-12-01 DOI:10.2202/1546-5616.1120
A. Aravindakshan, B. Ratchford
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引用次数: 7

Abstract

Though individual demand and supply equations can readily be expressed in logit models, closed-form solutions for equilibrium shares and prices are intractable due to the presence of products of polynomial and exponential terms. This hinders the employment of logit models in theoretical studies, and also makes it difficult to develop reduced-form expressions for share and price as a function of exogenous variables for use in empirical studies. In this paper we propose that a mathematical function called the ‘LambertW’ be employed in solving logit models for equilibrium shares and prices. We derive closed form solutions for price and share in both the monopoly case as well as in the presence of competition. In the competitive case, the prices of the focal firm and the competitor are dependent on each other; hence the equilibrium prices are endogenous and need to be determined simultaneously. To solve this issue, we provide a simple technique that researchers can employ to derive the optimal prices for both the focal firm and the competitor simultaneously.
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利用LambertW函数求解Logit模型中的份额方程
虽然个体需求和供给方程可以很容易地用logit模型表示,但由于多项式项和指数项的乘积的存在,均衡份额和价格的封闭形式解是难以处理的。这阻碍了logit模型在理论研究中的应用,也使得很难将股票和价格作为外生变量的函数进行简化表达式以用于实证研究。在本文中,我们提出了一个称为“LambertW”的数学函数,用于求解均衡份额和价格的logit模型。在垄断和竞争情况下,我们得到了价格和份额的封闭形式解。在竞争情况下,焦点企业和竞争对手的价格是相互依赖的;因此,均衡价格是内生的,需要同时确定。为了解决这个问题,我们提供了一种简单的技术,研究人员可以使用它来同时得出焦点企业和竞争对手的最优价格。
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来源期刊
Review of Marketing Science
Review of Marketing Science Business, Management and Accounting-Marketing
CiteScore
1.10
自引率
0.00%
发文量
11
期刊介绍: The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and one-stop review of important marketing research across the field, past and present. Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer review process, this makes for quick dissemination.
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