The Causes, Negative Effects and Guiding Strategies of College Students' Network Group Polarization

Abstract

: College students' network group polarization is an important form of college students' group life in the Internet era. College students in the "jointing booting stage" are prone to fall into the phenomenon of college students' network group polarization without guidance and control due to their closed circle, preference for exclusiveness and communication centrality. Therefore, it is necessary to improve the discourse power of mainstream values, the control power of online public opinion and the guiding power of ideological education in terms of innovating college media, improving public opinion supervision, optimizing ideological and political courses, etc., in order to solve the negative impact of online group polarization of college students. College students' network group polarization is an important way for college students to exist in the virtual space in the Internet era. Driven by technologies such as big data and algorithm recommendations, they form a network group with high internal consensus and extreme external exclusion due to their consistent preferences, similar values, or similar perspectives on certain issues or events. In this gathering group, when members engage in discussions and exchanges around a hot topic or event, collective opinions will seriously converge towards a similar viewpoint, leading to a phenomenon of "one-sided" until extreme speech and polarized behavior occur. Due to the lack of social experience and incomplete formation of values among college students, they are prone to being "biased" by incorrect concepts and ideas in the internet community, which may affect their physical and mental health development, and may endanger the safety of university network ideology. Therefore, in-depth analysis and exploration of the main causes and negative effects of college students' network group polarization, and further exploration of guidance strategies to crack the negative effects of college students' network group polarization, and to avoid the potential risks of college students' network group polarization, have become an important issue of college network ideology security in the current era.