PHENOMENON OF SELF-MONITORING: THEORETICAL CONTENT OF THE CONCEPT AND EMPIRICAL ANALYSIS

Abstract

The article analyzes the theoretical content of the concept of “self-monitoring” and considers empirical studies of this psychological phenomenon in foreign psychology. It is noted that self-monitoring is the ability and desire of the personality to monitor through self-observation and self-control of own expressive behavior and self-presentation in social situations, as well as the realization of this ability in reality. It is stated that self-monitoring affects the ability to predict the actual behavior of people in different social situations, and as a consequence, the success in different areas of life. It is emphasized that the developed ability to self-monitoring can produce both positive and negative psychological consequences. The most popular areas of research on the relationship of this phenomenon with various psychological characteristics are highlighted: expressive control; ability to accurately perceive key information in social situations; accessibility of individual attitudes, the content of the image of the Self, the relationship between attitudes and values; the correspondence between personal precepts and public actions; a tendency to adapt behavior to basic personal dispositions and special key information about the social situation; sensitivity to key information about the situation, the characteristics of his / her Self and his / her own attitudes; susceptibility to advertising; consumer product quality assessments; susceptibility to motivational messages that make functional decisions related to the manifestation of social images; appearance orientation as a criterion for evaluating other people; focus on social interaction, friendship and romance; leadership in the group; organizational behavior and management results; critical thinking and reflection, etc. It is indicated that in Ukrainian psychology, the most popular subject of the research is the phenomenon of self-presentation, which is close to self-monitoring. The attention is focused on the fact that the combination of the Western and Ukrainian traditions of the research in this direction is promising.