Advertising Animal Protection

IF 1.7 2区 农林科学 Q2 SOCIOLOGY Anthrozoos Pub Date : 1997-12-02 DOI:10.2752/089279397787000969
Dena M. Jones
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引用次数: 7

Abstract

ABSTRACTAnimal protection advocates are making use of paid and public service advertising to promote the interests of animals. One advertising approach, the graphic portrayal of animal suffering, has generated controversy within and beyond the animal protection movement. Research suggests that the approach can be effective in stimulating those viewing the advertisement to take action on behalf of animals. Other advertising strategies that may be capable of provoking more humane treatment of animals include tacit depictions of animal suffering and reversing human-animal traits and situations through therianthropic and unconventional anthropomorphic imagery. Advertisements from current and former animal protection campaigns were reviewed for examples of these animal representational strategies. This is the final in a series of papers on the role of mass media in animal protection. Previous articles detailed a history of media coverage of animal protection issues, the role of the media in the animal rights m...
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动物保护广告
摘要动物保护倡导者正在利用付费广告和公益广告来促进动物的利益。其中一种广告方式,就是用形象的方式描绘动物的痛苦,这在动物保护运动内外都引起了争议。研究表明,这种方法可以有效地刺激那些观看广告的人为动物采取行动。其他能够激发更人道对待动物的广告策略包括对动物痛苦的隐性描述,以及通过拟人和非传统的拟人形象来扭转人类-动物的特征和情况。回顾了当前和以前的动物保护运动中的广告,以寻找这些动物代表性策略的例子。这是关于大众传媒在动物保护中的作用的系列论文的最后一篇。以前的文章详细介绍了媒体报道动物保护问题的历史,媒体在动物权利运动中的作用……
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来源期刊
Anthrozoos
Anthrozoos 农林科学-兽医学
CiteScore
3.40
自引率
18.80%
发文量
43
审稿时长
>36 weeks
期刊介绍: A vital forum for academic dialogue on human-animal relations, Anthrozoös is a quarterly, peer-reviewed journal that has enjoyed a distinguished history as a pioneer in the field since its launch in 1987. The key premise of Anthrozoös is to address the characteristics and consequences of interactions and relationships between people and non-human animals across areas as varied as anthropology, ethology, medicine, psychology, veterinary medicine and zoology. Articles therefore cover the full range of human–animal relations, from their treatment in the arts and humanities, through to behavioral, biological, social and health sciences.
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