{"title":"Customer-perceived value influence on luxury hotel purchase intention among potential customers","authors":"Yangyang Jiang, Xiya Zhang, M. Balaji","doi":"10.3727/108354222x16534530194822","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value respectively have a positive impact on potential customers’ intention to stay at luxury hotels. Neither functional value nor symbolic/expressive value is significantly associated with the potential customer’s intention to stay at luxury hotels.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Analysis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/108354222x16534530194822","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value respectively have a positive impact on potential customers’ intention to stay at luxury hotels. Neither functional value nor symbolic/expressive value is significantly associated with the potential customer’s intention to stay at luxury hotels.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
