Factors Influencing Visitors' Perceptions of Beach Quality at the Kokrobite Beach in Ghana

Abstract

Visitors' perception of beach quality is an important input in the effective management of beaches. This study examines the factors that influence visitors' perceptions of the quality of a popular beach in Ghana, Kokrobite beach. A survey involving 497 visitors was undertaken. The results of the study indicate that even though visitors place a premium on sanitation and security in their evaluation of beach quality, the levels of sanitation and security at the beach were perceived to be poor. Also, nationality, frequency of visit, and reason for the choice of the beach were found to significantly influence the perception of beach quality. The article recommends that sanitation and security on the beach should be improved through the collaboration of stakeholders.