The Development of Recreational Scuba Diving amid COVID-19: An Exploratory Interview Study about how Dive Tourism is adapting to the New Normal

Q3 Social Sciences Tourism in Marine Environments Pub Date : 2023-01-01 DOI:10.3727/154427323x16726591317632
Pisit Tuntipisitkul, K. Fuchs
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引用次数: 1

Abstract

The recreational scuba diving industry plays an important role in coastal countries of South East Asia with a significant economic contribution toward tourism receipts. Recreational scuba diving is one of the fastest-growing tourism industries around the world, although that accelerated growth was largely impaired by the coronavirus outbreak. The study aims to investigate how scuba diving businesses in Thailand are adapting to the new normal. An exploratory framework serves as the basis to collect empirical data through 25 semi-structured in-depth interviews with business owners and industry experts. The following themes were identified through the thematic analysis: business model scaling, global competitiveness, environmental sustainability, domestic market and customer behavior, and government measures and support. The article concludes by discussing the results and providing implications for policymakers, tourism researchers, and scuba diving business owners.
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新冠疫情下休闲水肺潜水的发展——潜水旅游如何适应新常态的探索性访谈研究
休闲水肺潜水产业在东南亚沿海国家扮演着重要角色,对旅游收入做出了重大的经济贡献。休闲水肺潜水是世界上增长最快的旅游业之一,尽管这种加速增长在很大程度上受到冠状病毒爆发的影响。这项研究旨在调查泰国的水肺潜水企业是如何适应新常态的。探索性框架作为基础,通过与企业主和行业专家进行25次半结构化深度访谈来收集经验数据。通过主题分析,确定了以下主题:商业模式规模、全球竞争力、环境可持续性、国内市场和客户行为、政府措施和支持。文章最后讨论了研究结果,并为政策制定者、旅游研究人员和水肺潜水企业主提供了启示。
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来源期刊
Tourism in Marine Environments
Tourism in Marine Environments Social Sciences-Geography, Planning and Development
CiteScore
2.00
自引率
0.00%
发文量
12
期刊介绍: Tourism in Marine Environments is an interdisciplinary journal dealing with a variety of management issues in marine settings. It is a scientific journal that draws upon the expertise of academics and practitioners from various disciplines related to the marine environment, including tourism, marine science, geography, social sciences, psychology, environmental studies, economics, marketing, and many more.
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